Multimedia ยท 2000s

Flash Intros

The skip button era.

What it was

Flash intros were animated prefaces to websites, often with music, motion, and a tiny skip intro link.

Why people remember it

  • They showed off what the web could do with motion.
  • They often blocked the thing people came for.
  • They represent a moment when websites wanted to be movies.

What replaced it

Usually a platform feature, a private analytics dashboard, a cleaner app pattern, or a feed. The behavior rarely disappears; it gets renamed and absorbed.